![]() ![]() Le now earns 80 per cent of his income from TikTok he has more than 23 million followers, and labels have paid him to promote their music. “My whole life revolves around TikTok,” says 20-year-old influencer Michael Le, who frequently posts three videos a day to the app. It’s no wonder choreographers want credit – a successful TikTok account can bring in money from brands who pay influencers to post sponsored content and adverts on their profiles. “I love seeing people come together and have fun,” says the routine’s original choreographer, 14-year-old Jalaiah Harmon. The dance was shared by everyone from Stranger Things actress Millie Bobby Brown to former FLOTUS Michelle Obama, and was covered everywhere from the New York Times to The Ellen DeGeneres Show. In the six months spanning September 2019 to February 2020, various renditions of the Renegade – a routine set to the hip-hop song “Lottery” by K CAMP – were viewed over 1.6 billion times on the app. Every week, a different dance craze goes viral, prompting living rooms around the globe to shake as viewers join in the fun. Yet it is dancing that TikTok is best known for. Immensely popular with Generation Z, TikTok hosts short clips – ranging from three to 60 seconds – in which people lip-sync, perform skits, or take on challenges. In just three years, the video-sharing app, owned by Chinese company ByteDance, has been downloaded over a billion times, making it the seventh most downloaded app of the decade. In the 90s and early 2000s, only the occasional Macarena inspired a school dance hall to move in sync. Yet while you could peer into an 1870s debutante ball or a 1970s disco and see people following a set of steps, our modern era seems altogether less structured. From the Abbots Bromley Horn Dance of the Middle Ages (in which residents of the Staffordshire village run around with reindeer antlers) to the traditional Greek Zonaradiko (whereby dancers hold on to one another’s belts), we have always loved a good routine. There is, and seemingly always has been, a dance for every letter of the alphabet. ![]()
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